The Log

The Log

2026-08-13

Why we measured ourselves first

I built an audit that checks whether AI answer engines can see a business, and whether the numbers those engines produce are grounded in anything.

The first thing an instrument like that ought to be pointed at is the people selling it. That includes us.

So we ran it on ourselves before we ran it on the market. Our score went down. The composite fell from 62.5 to 50.0, and every number we had produced before that correction was inflated. We published the corrected figure, retired the old one, and re-ran everything.

I am telling you that because a firm that hides its own correction has already shown you how it will handle yours.

There is a version of this business where you build the dashboard first, sell the number, and add the proof later. That version is faster and it is what the market did. The problem is that proof does not bolt on afterward. A witness that does not grade, a record that cannot be altered, a signature that software cannot forge — none of those are features you add in a release.

We built them first. It took longer. It is the only reason anything on the Findings page can be checked rather than believed.

The findings themselves are on the Findings page and the method is on the Method page. Read the method before the findings if you are the sort of person who wants to know where to attack it. That is the right order, and I would read it that way myself.

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What does the Log record?

The Log records dated changes to the instrument and the measured estate, append-only, with unfavourable entries included rather than removed.

Sources — entity catalogued at Wikidata; U.S. service mark at the USPTO (Reg. 8009699). Last modified 2026-08-17.

It starts with a reading.

Twenty-five minutes. No deck, no pitch. We walk the specific decision your audit would inform, the parameters we would lock into your pre-registration before anything is measured, and whether the test is met. If it is not met, we say so on the call.

Book the 25-minute scoping call →

Or check the work first, without speaking to anyone — the sealed question set and method · the receipts · the findings, including our own. Every reading on this site is bounded to one engine: Perplexity.